{"product_id":"pribylnost-i-rost-biznesa-von-oliwier-mpoji-kabuq","title":"Pribyl'nost' i rost biznesa","description":"\u003cp\u003eLüdi rozhdaütsq, rastut, stareüt i umiraüt; kompanii tozhe sozdaütsq, rastut, stareüt i ischezaüt. Kompanii nachinaütsq s inwesticij, sdelannyh ih osnowatelqmi i wladel'cami. Glawnaq cel' - poluchenie pribyli: kak ocenit' rentabel'nost' wlozhennyh sredstw i obespechit' rost kompanii, bez kotorogo ej ne wyzhit'? Jeto glawnyj wopros, na kotoryj stremitsq otwetit' dannaq kniga, opiraqs' na strogij nauchnyj podhod i chisto nauchnye i uniwersal'nye metody. Osweschaütsq razlichnye podhody k raschetu rentabel'nosti, a takzhe neskol'ko ranee neizwestnyh determinant rosta kompanii. Jeta kniga predstawlqet soboj nabor instrumentow dlq predprinimatelej i wladel'cew biznesa, kotorymi oni mogut rukowodstwowat'sq w swoej deqtel'nosti. Ona ohwatywaet finansowye i uprawlencheskie koncepcii, a takzhe poleznye metody dlq uchenyh, rukowoditelej i menedzherow. Ego prostota pozwolit studentam biznes-shkol, äkonomistam i nespecialistam oswoit' finansy i uprawlenie kompaniqmi.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786204331010\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786204331010","offer_id":39645117317213,"sku":"9786204331010","price":19.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/5ccda38d-c424-4ed7-b134-e2ba5589916e.jpg?v=1758003498","url":"https:\/\/shop.autorenwelt.de\/products\/pribylnost-i-rost-biznesa-von-oliwier-mpoji-kabuq","provider":"Autorenwelt Shop","version":"1.0","type":"link"}