{"product_id":"preuspet-w-washem-crm-proekte-von-zhan-luk-stefan-goli","title":"Preuspet' w washem CRM-proekte","description":"\u003cp\u003eDlq powysheniq urownq priwlecheniq i loql'nosti klientow kompanii stremqtsq optimizirowat' swoi otnosheniq s klientami. V osnowe ätogo processa lezhit programmnoe obespechenie CRM kak instrument, sluzhaschij celqm kompanii w oblasti marketinga i prodazh. Bol'she chem baza dannyh, CRM wystupaet w kachestwe fasilitatora i uskoritelq processow prodazh. Po-prezhnemu neobhodimo wybirat' reshenie w sootwetstwii s ego potrebnostqmi i zabotit'sq o ego realizacii. V ätoj knige my predstawlqem wam osnownye shagi dlq uspeshnogo CRM-proekta. CRM - abbrewiatura na anglijskom qzyke, oboznachaüschaq Uprawlenie wzaimootnosheniqmi s klientami. V samom shirokom smysle pod CRM ponimaetsq uprawlenie wzaimodejstwiem kompanii s ee perspektiwami i tekuschimi klientami. Ego cel' dwoqkaq: powysit' loql'nost' suschestwuüschih klientow Uluchshit' prodazhi kompanii Na praktike äffektiwnoe uprawlenie wzaimootnosheniqmi s klientami osnowano na dannyh. Na protqzhenii wsego puteshestwiq pokupatelq po magazinu kompanii sobiraüt dannye o pokupatelqh. Jeti demograficheskie dannye (informaciq profilq) i powedencheskie dannye (istoriq wzaimodejstwiq s kompaniej) pozwolqüt ocenit' potencial.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786203252194\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786203252194","offer_id":40150184853597,"sku":"9786203252194","price":39.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/733c8dce-4089-4fbc-b4c1-8c6e61884db6.jpg?v=1774420790","url":"https:\/\/shop.autorenwelt.de\/products\/preuspet-w-washem-crm-proekte-von-zhan-luk-stefan-goli","provider":"Autorenwelt Shop","version":"1.0","type":"link"}