{"product_id":"press-play-von-bastian-bergman","title":"Press Play","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAn eye-opening look at the rapidly rising growth of gaming and the companies--including Peloton, Burberry, the \u003ci\u003eNew York Times\u003c\/i\u003e, BMW, and Chipotle--that are using games to win over customers.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eToday's consumers demand more than products--they crave immersive, personalized experiences. So traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over three billion people worldwide spend their time, attention, and money.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003ePress Play\u003c\/i\u003e, Bastian Bergmann, the co-founder and COO of Solsten, shows how visionary companies are capitalizing on gaming's unstoppable rise. Drawing on exclusive interviews and access to forward-thinking companies--from luxury fashion houses to groundbreaking startups--Bergmann provides an insider's view of gaming's transformative power. He also delivers a practical road map for business leaders, offering strategies that scale from low-risk partnerships to ambitious, full-scale gaming ventures.\u003c\/p\u003e\u003cp\u003eFilled with cutting-edge insights and behind-the-scene stories, \u003ci\u003ePress Play\u003c\/i\u003e will help you understand the lucrative world of video games and offer customers what they really crave.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781647826154\"\u003e\u003ch3\u003eWhy Every Company Needs a Gaming Strategy\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9781647826154","offer_id":54329537298757,"sku":"9781647826154","price":30.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/9b1f16df-0f79-4baa-b196-a84bb624bdca.jpg?v=1779509340","url":"https:\/\/shop.autorenwelt.de\/products\/press-play-von-bastian-bergman","provider":"Autorenwelt Shop","version":"1.0","type":"link"}