{"product_id":"predprinimatelstwo-i-sozdanie-nowoj-gazeli-von-dawid-kunnin-und-gari-mankelow","title":"Predprinimatel'stwo i sozdanie nowoj gazeli","description":"\u003cp\u003eNesmotrq na tysqcheletnüü predprinimatel'skuü praktiku, issledowaniq tol'ko nedawno wyqwili redkuü raznowidnost' predprinimatel'skih firm - nowye gazeli, kotorye, po wsej widimosti, qwlqütsq äkonomicheskim dwigatelem nacional'nogo i regional'nogo razwitiq. Nowye gazeli nachinaüt zhizn' krupnee i w perwye gody zhizni rastut namnogo bystree, chem drugie nowye firmy. Nekotorye wyrastaüt bol'shimi. Nekotorye mogut stat' korporatiwnymi superzwezdami. V ätom issledowanii utwerzhdaetsq, chto ne tol'ko to, chem predprinimateli zanimaütsq wo wremq zarozhdeniq firmy, no i to, kak predprinimateli osuschestwlqüt ätu deqtel'nost', mozhet priwesti k rozhdeniü nowoj gazeli. Na osnowe glubinnyh interw'ü w 2002 godu s desqt'ü predprinimatelqmi, chetyre iz kotoryh sozdali nowyh gazelej i shest' - net, w ätom issledowanii byli opredeleny opredelennye widy deqtel'nosti i sposoby ih osuschestwleniq, kotorye okazalis' klüchewymi dlq sozdaniq nowyh gazelej. Takzhe byli izucheny roli, kotorye predprinimateli igrali w ätoj deqtel'nosti, i kak wyglqdeli nowye gazeli, kogda oni wyhodili na rynok. Jeto issledowanie predlagaet predprinimatelqm, prepodawatelqm predprinimatel'skoj deqtel'nosti i studentam, a takzhe razrabotchikam äkonomicheskoj politiki zaglqnut' w uwlekatel'nyj i slozhnyj mir predprinimatelej, stremqschihsq sozdat' redkij, no osobenno wazhnyj tip nowoj firmy.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786203334692\"\u003e\u003ch3\u003eKak predprinimateli sozdaüt nowye gazeli\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786203334692","offer_id":40397240434781,"sku":"9786203334692","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/c4b91439-f7f1-4c7d-8fc3-389d2e0dd5bb.png?v=1758348594","url":"https:\/\/shop.autorenwelt.de\/products\/predprinimatelstwo-i-sozdanie-nowoj-gazeli-von-dawid-kunnin-und-gari-mankelow","provider":"Autorenwelt Shop","version":"1.0","type":"link"}