{"product_id":"praktika-intraprenerstwa-von-alen-ndedi-und-florens-nisabwe","title":"Praktika intraprenerstwa","description":"\u003cp\u003eMnogie lüdi putaüt slowo \"predprinimatel'stwo\", kotoroe oni postoqnno slyshat, so slowom \"intraprenerstwo\", o kotorom my budem goworit' w ätoj knige. Raznica lish' mezhdu PREDPRINIMATEL'STVOM i INTRAPREDPRINIMATEL'STVOM. No otkuda wzqlos' äto nowoe slowo? Slowo \"intraprenerstwo\" wperwye poqwilos' w 1970-h godah w rabotah Gifforda i Jelizabet Pinshot. Jeto slowo otnositsq k kategorii rabotnikow-predprinimatelej, u kotoryh est' idei, i kotorye, esli oni ne mogut realizowat' ih w ramkah swoej organizacii, mogut w konechnom itoge pokinut' kompaniü, chtoby realizowat' ih samostoqtel'no, kak predprinimateli. Intraprenerstwo, tak zhe kak i partisipatiwnye innowacii - konstruktiwnyj podhod, pri kotorom sotrudnikam predlagaetsq predlagat' innowacionnye resheniq i uchastwowat' w ih realizacii, - pozwolqet wdohnut' duh tworchestwa, gibkosti i podwizhnosti w tradicionnye organizacii, kotorye, kak prawilo, qwlqütsq slozhnymi, statichnymi i dazhe negibkimi.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786206294221\"\u003e\u003ch3\u003eBiznes-predprinimatel'stwo, innowacii i tworchestwo na praktike\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786206294221","offer_id":46942120804677,"sku":"9786206294221","price":24.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/503a3c21-cad3-46ac-bf1f-18ce43a5804a.jpg?v=1758607945","url":"https:\/\/shop.autorenwelt.de\/products\/praktika-intraprenerstwa-von-alen-ndedi-und-florens-nisabwe","provider":"Autorenwelt Shop","version":"1.0","type":"link"}