{"product_id":"potrebitelskoe-vospriyatie-i-namerenie-kupit-von-gopal-thapa-und-sudip-karki","title":"POTREBITEL'SKOE VOSPRIYaTIE I NAMERENIE KUPIT'","description":"\u003cp\u003ePrivate label branding, store brand i retail brand - terminy, kotorye ispol'zuütsq dlq oboznacheniq brendow potrebitel'skih towarow, kotorye proizwodqtsq po zakazu ritejlera i prodaütsq pod imenem ritejlera w torgowyh tochkah. Chastnye torgowye marki - äto marki, kotorye uprawlqütsq i prinadlezhat roznichnym torgowcam. S tochki zreniq potrebitelej, brendy private label obespechiwaüt konkurentnuü al'ternatiwu brendam proizwoditelej, osnowywaqs' na bolee nizkih cenah, blagodarq bolee nizkim zatratam. Dannoe issledowanie osnowano na otwete na wopros o tom, kakie faktory potrebitel' mozhet wosprinimat' luchshe w otnoshenii brendinga private label i kakie faktory wliqüt na brend private label ritejlerow. Dannoe issledowanie osnowano na sbore perwichnyh dannyh ot razlichnyh potrebitelej, ispol'zuüschih produkty pitaniq s chastnoj ätiketkoj. Vsego 260 respondentow byli wzqty w kachestwe wyborki dlq dannogo issledowaniq, i dlq sbora dannyh ispol'zowalsq metod udobnoj wyborki. Bylo ustanowleno, chto tri peremennye, a imenno wosprinimaemaq cennost', wosprinimaemaq cena i dowerie, okazywaüt znachitel'noe polozhitel'noe wliqnie na namerenie kupit' produkty pitaniq s chastnoj markirowkoj.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786207263615\"\u003e\u003ch3\u003eMARKIROVKA PRODUKTOV PITANIYa V NEPALE\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786207263615","offer_id":48353328890181,"sku":"9786207263615","price":60.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/20824acf-9561-4990-a092-8d6bc9bf178f.jpg?v=1748065948","url":"https:\/\/shop.autorenwelt.de\/products\/potrebitelskoe-vospriyatie-i-namerenie-kupit-von-gopal-thapa-und-sudip-karki","provider":"Autorenwelt Shop","version":"1.0","type":"link"}