{"product_id":"ponimanie-reklamnogo-texta-von-mariq-chernyshowa","title":"Ponimanie reklamnogo texta","description":"\u003cp\u003eMonografiq poswqschena issledowaniü ponimaniq reklamnogo texta potrebitelem kak nachal'nogo ätapa reklamnogo wozdejstwiq. Slozhnaq priroda textow reklamnogo zhanra podrazumewaet primenenie komplexnogo mezhdisciplinarnogo podhoda, wklüchaüschego teoreticheskie dostizheniq psiholingwistiki, kognitiwnoj lingwistiki i sinergetiki, k zaqwlennoj problematike. Na osnowanii analiza äxperimental'nyh dannyh i obobscheniq teoreticheskih izyskanij sozdaetsq uniwersal'naq model' ponimaniq reklamnogo texta, dominantoj kotorogo wystupaet formirowanie reklamnogo obraza u potencial'nogo potrebitelq. Obsuzhdaemye w monografii woprosy mogut predstawlqt' interes dlq shirokogo kruga specialistow w oblasti reklamy, psiholingwistiki, kognitiwnoj lingwistiki, psihologii, a takzhe dlq wse teh, kto interesuetsq problemoj ponimaniq.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783847321668\"\u003e\u003ch3\u003eKognitiwno-sinergeticheskoe modelirowanie\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783847321668","offer_id":39493542215773,"sku":"9783847321668","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/82edf26a-598a-40c1-a5b6-86dd6f2fe782.jpg?v=1757656700","url":"https:\/\/shop.autorenwelt.de\/products\/ponimanie-reklamnogo-texta-von-mariq-chernyshowa","provider":"Autorenwelt Shop","version":"1.0","type":"link"}