{"product_id":"ponimanie-potrebitelskogo-powedeniq-von-ruma-ramsaran-foudar","title":"Ponimanie potrebitel'skogo powedeniq","description":"\u003cp\u003ePotrebiteli Mawrikiq wse bol'she i bol'she stalkiwaütsq s inostrannymi produktami, i w nastoqschee wremq oni stalkiwaütsq s razlichnymi wariantami pokupki. S nastupleniem globalizacii otechestwennym i inostrannym kompaniqm neobhodimo izuchat' powedenie potrebitelej w mezhkul'turnoj\/nacional'noj srede. Cel' ätogo issledowaniq - ocenit' stepen' ätnocentrizma sredi mawrikijskih potrebitelej i ponqt' ih otnoshenie k importiruemym towaram i otechestwennym towaram. Instrument CETSCALE, ispol'zuemyj dlq izmereniq potrebitel'skogo ätnocentrizma w SShA, byl izuchen w mawrikijskom kontexte dlq ocenki ego obosnowannosti. V issledowanii takzhe izuchalos' wliqnie demograficheskih peremennyh i peremennyh obraza zhizni na urowen' potrebitel'skogo ätnocentrizma, a takzhe wliqnie strany proishozhdeniq na nekotorye izmereniq produkta, takie kak kachestwo, sootnoshenie ceny i kachestwa, status i uwazhenie, sredi prochih. Dannye sobiralis' w hode lichnyh i telefonnyh interw'ü. Vywody pokazali, chto sistema CETSCALE primenima k Mawrikiü i chto mawrikijcy ne qwlqütsq w wysshej stepeni ätnocentrichnymi.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786203214451\"\u003e\u003ch3\u003eOcenka stepeni potrebitel'skogo ätnocentrizma na Mawrikii\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786203214451","offer_id":40150190227549,"sku":"9786203214451","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/8d6629f0-1a9d-45c6-b741-ba8538529ebb.jpg?v=1757484577","url":"https:\/\/shop.autorenwelt.de\/products\/ponimanie-potrebitelskogo-powedeniq-von-ruma-ramsaran-foudar","provider":"Autorenwelt Shop","version":"1.0","type":"link"}