{"product_id":"point-of-sale-credits-from-a-consumers-perspective-the-relationship-between-age-and-social-position-on-perception-and-usage-patterns-of-pos-credits-von-vera-metzen","title":"Point of sale credits from a consumer's perspective","description":"\u003cp\u003eBachelor Thesis from the year 2009 in the subject Business economics - Miscellaneous, grade: 1,4, Heidelberg International Business Academy, language: English, abstract: Being a traditional emergency credit for the poorer members of society for a long time, most people thought that POS credits were ¿unsolid¿ and thus did not use it. Nowadays, this situation has changed for a variety of reasons and several authors have under-taken research on the subject in general or from a retailer¿s perspective. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis piece of work focuses on the consumer¿s perspective of POS credits and shows that several factors, such as age, discretionary income and social position determine a person¿s perception and usage pattern of the POS credit.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn order to identify these relationships the author has undertaken primary and secon-dary research. The knowledge of authors who have previously written on the subject has been used to design a questionnaire that allows for a considerable analysis of the above mentioned relationships. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFor primary research 100 anonymous people have been questioned in a shopping cen-tre in Heidelberg, Germany using an interview administered quantitative questionnaire. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMost of the results are in line with the findings of other authors. However, primary re-search shows that society as a whole still believes that a POS credit is an emergency credit and that most people¿s perception of the credit is not as favourable as it is often assumed. Moreover, specific reasons for a positive or negative perception are strongly related to a person¿s age rather than to social position.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMost of users of this financing tool seem to use it for acquiring non-necessary prestig-ious items. The estimated price of the item rises with the person¿s age and income. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMain motives for using the credit instead of a bank loan could not be identified due to the sample¿s size. However, primary research implies that using POS credits might often be subject to previous friends¿ experience. \u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783668111608\"\u003e\u003ch3\u003eThe relationship between age and social position on perception and usage patterns of POS credits\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783668111608","offer_id":39442077646941,"sku":"9783668111608","price":42.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/08d9ae72-0e41-485d-a706-f7fe51511722.jpg?v=1778300139","url":"https:\/\/shop.autorenwelt.de\/products\/point-of-sale-credits-from-a-consumers-perspective-the-relationship-between-age-and-social-position-on-perception-and-usage-patterns-of-pos-credits-von-vera-metzen","provider":"Autorenwelt Shop","version":"1.0","type":"link"}