{"product_id":"podhod-k-otnosheniyam-i-loyalnost-klientov-v-mfo-von-gijen-birindua-kibekenge","title":"PODHOD K OTNOShENIYaM I LOYaL'NOST' KLIENTOV V MFO","description":"\u003cp\u003eVysokaq intensiwnost' konkurencii, nizkie tempy rosta i nasyschennost' rynkow w mikrofinansowoj otrasli priwodqt k tomu, chto stalo ochen' trudno dostich' dolgosrochnogo rosta s pomosch'ü nastupatel'noj strategii, gde cel'ü qwlqetsq dolgosrochnaq pribyl' ili rost za schet rasshireniq rynka ili doli rynka (za schet priwlecheniq nowyh klientow) i uwelicheniq oborota. V rezul'tate mnogie kompanii wybiraüt oboronitel'nuü marketingowuü strategiü, gde glawnoj cel'ü qwlqetsq klient i ego udowletworenie. To est', sozdanie wysokogo urownq loql'nosti sredi suschestwuüschih klientow. Cel'ü dannogo issledowaniq qwlqetsq izuchenie wliqniq nekotoryh wazhnyh komponentow marketinga wzaimootnoshenij (dowerie, priwerzhennost', kommunikaciq i udowletworennost') na loql'nost' (kognitiwnaq loql'nost', affektiwnaq loql'nost', konatiwnaq loql'nost' i loql'nost' dejstwiem) w sektore mikrofinansirowaniq w gorode Goma. Prostoj regressionnyj analiz pokazywaet nalichie wzaimoswqzi mezhdu loql'nost'ü i marketingom wzaimootnoshenij s udowletworennost'ü klientow w kachestwe wazhnogo izmereniq\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786204268187\"\u003e\u003ch3\u003eOt tranzakcij k uprawleniü otnosheniqmi w mikrofinansowyh organizaciqh w gorode Goma\/DR Kongo\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786204268187","offer_id":39563898617949,"sku":"9786204268187","price":28.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/aba4740d-e2b6-497e-b4c1-9f02962ad1e5.jpg?v=1759298423","url":"https:\/\/shop.autorenwelt.de\/products\/podhod-k-otnosheniyam-i-loyalnost-klientov-v-mfo-von-gijen-birindua-kibekenge","provider":"Autorenwelt Shop","version":"1.0","type":"link"}