{"product_id":"place-marketing-techniques-to-attract-new-residents-to-a-city-von-priit-rosin","title":"Place Marketing Techniques to Attract New Residents to a City","description":"\u003cp\u003eThis study explores what strong brands possess and  what places need in order to brand themselves  successfully. To research cities that have  been successful in branding themselves and to  contrast those cities that do not possess strong  brands. The reader is given information about why  cities need to be branded like commercial products in order to be successful.  The focus of this study is a city of Pärnu in  Estonia. Pärnu is fourth most populous city in  Estonia with about 43 000 inhabitants. The purpose is to explore a place¿s image creation, promotion of it and how to apply findings to the city of Pärnu.  It is possible for a poorly branded city, with the  right strategy, to turn itself into a success. This  cannot be done by branding alone. The city needs all  of the other factors outlined in this study to work  simultaneously in order to ensure a formula for city  brand success.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838371481\"\u003e\u003ch3\u003ePlace Marketing and Brand Management of a City Case study: Pärnu, Estonia\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838371481","offer_id":39498962665565,"sku":"9783838371481","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/c65d4aa9-5c4a-4c96-a1c9-a79ad69d084f.jpg?v=1758343823","url":"https:\/\/shop.autorenwelt.de\/products\/place-marketing-techniques-to-attract-new-residents-to-a-city-von-priit-rosin","provider":"Autorenwelt Shop","version":"1.0","type":"link"}