{"product_id":"physicians-adoption-of-pharmaceutical-e-detailing-roi-and-metrics-von-fadi-alkhateeb","title":"Physicians'' Adoption of Pharmaceutical E-Detailing: ROI and Metrics","description":"\u003cp\u003eFadi Alkhateeb is considered one of few experts who  specialize in Pharmaceutical E-Marketing field. Dr.  Alkhateeb currently works as Assistant Professor of  Pharmaceutical Marketing in University of Charleston  School of Pharmacy\/USA. Dr. Alkhateeb believes that  understanding each segment''s needs and preferences  is key to determining the right approach to e- detailing and offering the information and services  that a particular segment values most.  In this book, Dr. Alkhateeb explains key factors  that influence physicians'' adoption of e-detailing  (Age, gender, years of practice, specialty,  attitudes, academic affiliation, volume of  prescription, gifts as incentive, practice setting  size, peer influence, and relative advantage).  Moreover, this book will demonstrate how to maximize  the impact of eDetailing on the sales process and  how to effectively target the right physician  audience and finally this book explores physician  perceptions and attitudes toward e-detailing, as  well as behaviors related to e-detailing use among  physicians like frequency, length of e-detailing use  and the extent of physicians'' involvement in e- detailing.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838399973\"\u003e\u003ch3\u003eHow can E-detailing help Pharmaceutical Industry brands prosper in ways that traditional media can''t?\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838399973","offer_id":39497117761629,"sku":"9783838399973","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/a393c9c9-83c9-4e03-a278-19ffed04a394.jpg?v=1770701656","url":"https:\/\/shop.autorenwelt.de\/products\/physicians-adoption-of-pharmaceutical-e-detailing-roi-and-metrics-von-fadi-alkhateeb","provider":"Autorenwelt Shop","version":"1.0","type":"link"}