{"product_id":"phygital-banking-von-claude-anker","title":"Phygital Banking","description":"\u003cp\u003eThe marriage of human capital and digital technologies in physical bank branches, for the benefit of the customer experience, goes far beyond the implementation of a few digital tools to give customers the illusion that the institution has become totally digital and that the advisors have mastered the latest technologies. Designing a holistic experience for the customer, in a continuous flow, regardless of the distribution channel they use during their buying journey, requires a clear strategy and a rigorous planning of the different steps of the transformation process. Culture, management, advisors, customers, branches and processes must be perfectly aligned to offer current and future consumers a new, positive and emotional banking experience. The methodology proposed in this book gives a clear vision to the management bodies of banking institutions on what to take into consideration to have a maximum chance of success in the convergence of physical and digital channels for the benefit of the customer experience: PHYGITAL BANKING.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786204098289\"\u003e\u003ch3\u003eThe digital transformation of physical bank branches\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786204098289","offer_id":39468095766621,"sku":"9786204098289","price":54.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/22af6458-7529-4609-a162-224b92b64020.jpg?v=1759122300","url":"https:\/\/shop.autorenwelt.de\/products\/phygital-banking-von-claude-anker","provider":"Autorenwelt Shop","version":"1.0","type":"link"}