{"product_id":"pharmaceutical-marketing-strategies-case-research-on-hematinic-segment-von-krishna-raj","title":"Pharmaceutical Marketing Strategies","description":"\u003cp\u003eThis book deals with marketing strategies adopted by leading pharmaceutical companies in Hematinic segment. It is a Doctoral thesis work, submitted in 2007 to Bharathidasan University, India. The author has associated with pharmaceutical industry for around 20 years as a marketing professional. This research was conducted to provide guidelines for social welfare participants to learn and understand commercial marketing strategies with reference to anaemia. Author has assisted as co-investigator in the funded project dealt with IFA (Iron Folic Acid) tablet distribution scheme of Integrated Child Development Scheme (ICDS).\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659362026\"\u003e\u003ch3\u003eCase Research on Hematinic Segment\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783659362026","offer_id":39434270933085,"sku":"9783659362026","price":76.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/e2b59f4b-0ea7-4e54-8d30-687abdb40307.jpg?v=1774932900","url":"https:\/\/shop.autorenwelt.de\/products\/pharmaceutical-marketing-strategies-case-research-on-hematinic-segment-von-krishna-raj","provider":"Autorenwelt Shop","version":"1.0","type":"link"}