{"product_id":"pharmaceutical-marketing-promotional-challenges-von-manish-gunjan-jegathambigai-rameshwar-naidu-nasaruddin-abdul-aziz","title":"Pharmaceutical Marketing \u0026 Promotional Challenges","description":"\u003cp\u003eThe pharmaceutical industry is world¿s largest industry in terms of world wide revenues.The pharmaceutical industry is based on research and development,management skills etc. New drug development is a very complicated and time taking process which is one of the reason of high competition among pharmaceutical companies since they have to maintain their product in the market for a long time till arrival of another product. Product launch helps in increasing sales revenue and expanding the customer base. By introducing new products a company can also target new group of customers. The launch of new products can also influence the company expansion and new internal investments. Continuous research and planning are necessary if a company wants to achieve a successful product launch. Innovation and creativity plays a vital role in the promotion and conversion of effort into prescription. This book is an overview for all those parameters which should be considered before and after launching of a product.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659945311\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783659945311","offer_id":39450950893661,"sku":"9783659945311","price":35.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/8765d528-49dc-46c3-8c22-130e21a9d024.jpg?v=1770185075","url":"https:\/\/shop.autorenwelt.de\/products\/pharmaceutical-marketing-promotional-challenges-von-manish-gunjan-jegathambigai-rameshwar-naidu-nasaruddin-abdul-aziz","provider":"Autorenwelt Shop","version":"1.0","type":"link"}