{"product_id":"pfizer-and-the-challenges-of-the-global-pharmaceutical-industry-von-axel-jorn","title":"Pfizer and the Challenges of the Global Pharmaceutical Industry","description":"\u003cp\u003eThis Case Study defines the global pharmaceutical industry and its ¿boundaries¿, analyses the profitability\/attractiveness of the global pharmaceutical industry by using M.E.Porters¿ Five-Forces-Model and answers the questions what overall industry trends can be identified and how the profitability\/attractiveness of the industry will change in the future. Furthermore it explains and evaluates Pfizer¿s new strategy and examines what Pfizer did in the recent years to maintain their profitability.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783960670063\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783960670063","offer_id":39445883420765,"sku":"9783960670063","price":24.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/3908261b-3d13-4b45-a131-60da4218fc29.jpg?v=1776749656","url":"https:\/\/shop.autorenwelt.de\/products\/pfizer-and-the-challenges-of-the-global-pharmaceutical-industry-von-axel-jorn","provider":"Autorenwelt Shop","version":"1.0","type":"link"}