{"product_id":"personality-trait-effect-on-brand-loyalty-an-empirical-research-in-rajasthan-von-naveen-sharma","title":"Personality Trait Effect on Brand Loyalty","description":"\u003cp\u003ePersonality Trait effect on Brand Loyalty is a comprehensive book designed for postgraduate and Ph.D students for their research in field of Brand Loyalty and Personality. It follows a practice oriented approach to explain the core concept of Personality and brand loyalty with the help of empirical research. Self-monitoring personality trait has received levels of research from academics and practitioners alike, but research in this book presents empirical test of the effect of self-monitoring personality trait on brand loyalty and how it drives consumers¿ behavior. This book is divided into seven parts and provides a comprehensive coverage of concept such as Brand Loyalty, Self Monitoring Personality Trait, related review of literature review, research methodology, research analysis, data interpretation, conclusion, and Limitations and recommendations.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659857515\"\u003e\u003ch3\u003eAn Empirical Research in Rajasthan\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783659857515","offer_id":39450443415645,"sku":"9783659857515","price":54.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/062ec988-bccb-4fb8-9edb-5ef4da7ea52e.jpg?v=1757826020","url":"https:\/\/shop.autorenwelt.de\/products\/personality-trait-effect-on-brand-loyalty-an-empirical-research-in-rajasthan-von-naveen-sharma","provider":"Autorenwelt Shop","version":"1.0","type":"link"}