{"product_id":"personal-brand-management-through-social-networks-von-luis-enrique-david-tenorio-und-gloria-m-sanchez-g","title":"Personal Brand Management through Social Networks","description":"\u003cp\u003eSocial networks are currently a great medium for interaction between people, this is used in many cases to create groups of followers to a person, for their ideals or way of being, this leads to the personal brand to play a very important role in marketing, taking into account that many corporate brands take advantage of these followers to publicize their products thanks to the exposure that allows a positioned personal brand, this is how the so-called influencers become a means of exposure of corporate brands. Although it may sound paradoxical, corporate brands use personal brands for their exposure. Identifying how to manage a personal brand takes us back to the literature on branding and corporate brands, generating the need to identify similarities and differences that can have the management of a corporate brand with a personal brand, having as common field the use of social networks.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786206995500\"\u003e\u003ch3\u003eCorporate Branding vs Personal Branding\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786206995500","offer_id":47461490164037,"sku":"9786206995500","price":39.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/573bc6cf-2ce5-4a56-8f7d-4f6b86f46ca4.jpg?v=1750230020","url":"https:\/\/shop.autorenwelt.de\/products\/personal-brand-management-through-social-networks-von-luis-enrique-david-tenorio-und-gloria-m-sanchez-g","provider":"Autorenwelt Shop","version":"1.0","type":"link"}