{"product_id":"pechatnaq-politicheskaq-reklama-von-anatolij-krapiwenskij","title":"Pechatnaq politicheskaq reklama","description":"\u003cp\u003ePut', prodelannyj politicheskoj reklamoj w sowremennoj Rossii, - äto put' ot perioda ¿romantiki¿ (s nachala 90-h godow proshlogo weka), kogda kazhdaq fraza, skazannaq politikom ili o politike, s zhadnost'ü lowilas' älektoratom, wosprinimalas' ¿wser'ez¿ i zatem dolgo i podrobno  analizirowalas' na razlichnyh urownqh, do sowremennogo cinichno-tehnologizirowannogo sostoqniq. V monografii rassmatriwaütsq problemy operacionalizacii kategorii \"politicheskaq reklama\", ee swqz' s obespecheniem informacionnoj bezopasnosti obschestwa, osnownye süzhety i simwoly w pechatnoj politicheskoj reklame, tehnologii wozdejstwiq na älektorat. Awtor ispol'zuet ämpiricheskij material rossijskogo proishozhdeniq (desqtki obrazcow pechatnoj politicheskoj reklamy 1993-2011 godow, statisticheskie dannye, rezul'taty sociologicheskih issledowanij). Celewaq auditoriq: studenty, obuchaüschiesq po special'nostqm \"Sociologiq\", \"Politologiq\", \"Reklama\", predstawiteli sub#ektow, osuschestwlqüschih politicheskuü kommunikaciü, issledowateli politicheskih processow.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783847332923\"\u003e\u003ch3\u003eRossijskij opyt 1993-2011 godow\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783847332923","offer_id":39493607293021,"sku":"9783847332923","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/c389af8f-5034-4d07-ae79-cc0b1896f49a.jpg?v=1757655681","url":"https:\/\/shop.autorenwelt.de\/products\/pechatnaq-politicheskaq-reklama-von-anatolij-krapiwenskij","provider":"Autorenwelt Shop","version":"1.0","type":"link"}