{"product_id":"patent-management-von-martin-a-bader-oliver-gassmann-und-mark-james-thompson","title":"Patent Management","description":"\n                                \n                \u003cp\u003eInnovation must translate into tangible value to sustain competitive advantage. As AI accelerates invention and global patenting shifts eastward, managing intellectual property (IP) is now as vital as overseeing factories or R\u0026amp;D.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003e\n                                        \n                    \u003cstrong\u003ePatent Management\u003c\/strong\u003e\n                                         offers a practical guide for executives, innovators, and academics to harness patents as drivers of value in dynamic markets. Blending decades of global research with industry collaboration, the book covers:\n                \n                \u003c\/p\u003e\n                                \n                \n                \u003cul\u003e\n                                        \n                    \n                    \u003cli\u003e\n                                                \n                        \u003cstrong\u003eWinning IP Strategies\u003c\/strong\u003e\n                                                : Use offensive and defensive tactics to compete globally.\n                    \n                    \u003c\/li\u003e\n                                        \n                    \n                    \u003cli\u003e\n                                                \n                        \u003cstrong\u003eFuture-proofing\u003c\/strong\u003e\n                                                : Adapt patent strategy to AI, blockchain, and emerging tech.\n                    \n                    \u003c\/li\u003e\n                                        \n                    \n                    \u003cli\u003e\n                                                \n                        \u003cstrong\u003eSuccessful practices\u003c\/strong\u003e\n                                                : Learn from top firms and public-sector initiatives.\n                    \n                    \u003c\/li\u003e\n                                        \n                    \n                    \u003cli\u003e\n                                                \n                        \u003cstrong\u003eProven tools\u003c\/strong\u003e\n                                                : Apply frameworks for start-ups, SMEs, and large corporations.\n                    \n                    \u003c\/li\u003e\n                                        \n                \n                \u003c\/ul\u003e\n                                \n                \n                \u003cp\u003eBuilt on projects with leading organizations like the European Commission and WIPO, this book connects theory and practice to make IP a lasting competitive edge.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003e\n                                        \n                    \u003cstrong\u003eAbout the reviews\u003c\/strong\u003e\n                                    \n                \u003c\/p\u003e\n                                \n                \n                \u003cp\u003e\n                                        \n                    \u003cem\u003eA reference for managers who want to bring information technology innovation with a clear intellectual property strategy to the market. A very readable book.\u003c\/em\u003e\n                                    \n                \u003c\/p\u003e\n                                \n                \n                \u003cp\u003e\n                                        \n                    \u003cstrong\u003eThomas Landolt\u003c\/strong\u003e\n                                        , former Managing Director, IBM\n                \n                \u003c\/p\u003e\n                                \n                \n                \u003cp\u003e\n                                        \n                    \u003cem\u003eA really comprehensive, all-in book about patents\u003c\/em\u003e\n                                        —\n                    \n                    \u003cem\u003estrategy, value, management and commercialization. And not forgetting what they are for\u003c\/em\u003e\n                                        —\n                    \n                    \u003cem\u003efoster innovation\u003c\/em\u003e\n                                        .\n                \n                \u003c\/p\u003e\n                                \n                \n                \u003cp\u003e\n                                        \n                    \u003cstrong\u003eDr. Joerg Thomaier\u003c\/strong\u003e\n                                        , former Head of IP Bayer Group\n                \n                \u003c\/p\u003e\n                                \n                \n                \u003cp\u003e\n                                        \n                    \u003cem\u003eAn excellent tool for those who aim for professional management of the intangible assets of companies and other organizations.\u003c\/em\u003e\n                                    \n                \u003c\/p\u003e\n                                \n                \n                \u003cp\u003e\n                                        \n                    \u003cstrong\u003e“Best Patent Book”\u003c\/strong\u003e\n                                         \n                    \n                    \u003cstrong\u003eaward winner\u003c\/strong\u003e\n                                        , IPKat blog\n                \n                \u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783032120298\"\u003e\u003ch3\u003eProtecting Intellectual Property and Innovation\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9783032120298","offer_id":56000633012549,"sku":"9783032120298","price":96.29,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/e05ebbd0-067b-47ff-a207-7374e9768d81.jpg?v=1780287410","url":"https:\/\/shop.autorenwelt.de\/products\/patent-management-von-martin-a-bader-oliver-gassmann-und-mark-james-thompson","provider":"Autorenwelt Shop","version":"1.0","type":"link"}