{"product_id":"panoramnyj-wzglqd-na-iniciatiwy-kso-von-varun-kesavan","title":"Panoramnyj wzglqd na iniciatiwy KSO","description":"\u003cp\u003eKSO - äto mnogomernaq koncepciq. V to wremq kak odni wosprinimaüt KSO kak obqzannost', drugie rassmatriwaüt ee kak strategicheskij instrument. KSO fokusiruetsq na social'nom, äkologicheskom i finansowom uspehe kompanii. Rastuschaq aktual'nost' KSO w Indii obuslowlena tem, chto biznes ne mozhet preuspet', ignoriruq chelowecheskie i social'nye potrebnosti nashego obschestwa. Korporacii stali odnoj iz osnow sowremennogo global'nogo obschestwa. S rostom moguschestwa korporacii obschestwo stalo trebowat' ot nee social'noj otwetstwennosti, kotoruü prinqto nazywat' korporatiwnoj social'noj otwetstwennost'ü. S momenta swoego sozdaniq takie korporacii, kak Microsoft, HUL, Coca-Cola, Canon, Tata Group, Aditya Birla Group, Indian Oil Corporation i drugie, uchastwowali w sluzhenii obschestwu posredstwom pozhertwowanij i blagotworitel'nyh meropriqtij, mnogie drugie organizacii wnosili swoj wklad w razwitie obschestwa, razwiwaq primenenie social'nogo kapitala brenda. V celom äta kniga w osnownom akcentiruet wnimanie na ogromnyh i raznoobraznyh iniciatiwah w oblasti KSO, osuschestwlqemyh krupnejshimi kompaniqmi informacionnyh tehnologij w Indii.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786205431368\"\u003e\u003ch3\u003eGigantskie IT-kompanii w Indii\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786205431368","offer_id":40766980489309,"sku":"9786205431368","price":24.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/a6601585-7691-406f-8a9c-269a2afd1463.png?v=1758431597","url":"https:\/\/shop.autorenwelt.de\/products\/panoramnyj-wzglqd-na-iniciatiwy-kso-von-varun-kesavan","provider":"Autorenwelt Shop","version":"1.0","type":"link"}