{"product_id":"outshopping-behaviour-von-sanjeev-varshney","title":"Outshopping Behaviour","description":"\u003cp\u003eOutshopping Behaviour defined as movement of people  from one retail trade area to another in search of  better options and deals has been studied in many  countries worldwide. Most studies try to identify  behavioural reasons behind such movement and its  impact on trade. Outshopping also predominates in  India, because of market structures differences  across urban and rural areas and needs thorough  investigation. A Sequential Mixed Method design was  used for the study. Extensive literature review  followed by in-depth interview based grounded theory  study was used to generate a set of variables  applicapable to Indian market. Variables and model  thus generated was studied quantitatively on larger  sample. SEM was used to establish the validity of the  model. Results give a model for outshopping and  establish differences in shopping behaviour for rural  and urban customer, later being more habit oriented  and vicarious in nature as against value orientation  in the previous one. Theoretically results establish  the importance of need for uniqueness and service  expectations in explaining Outshopping Behaviour.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838375298\"\u003e\u003ch3\u003eAntecedents, Inter-relationships and Classification\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838375298","offer_id":39499061690461,"sku":"9783838375298","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/e91bda7e-d35a-4d24-b667-385cb46a960a.jpg?v=1757657371","url":"https:\/\/shop.autorenwelt.de\/products\/outshopping-behaviour-von-sanjeev-varshney","provider":"Autorenwelt Shop","version":"1.0","type":"link"}