{"product_id":"otsutstwuuschee-izmerenie-w-mezhdunarodnoj-marketingowoj-strategii-von-faustino-taderera","title":"Otsutstwuüschee izmerenie w mezhdunarodnoj marketingowoj strategii","description":"\u003cp\u003eV ätoj knige rassmatriwaütsq tonkosti mezhdunarodnogo marketinga i osweschaütsq drugie unikal'nye temy, kotorye obychno ne rassmatriwaütsq w mezhdunarodnom marketinge, no kotorye w nastoqschee wremq qwlqütsq neobhodimost'ü w swqzi so slozhnost'ü sowremennogo rynka. Kniga takzhe stawit swoej cel'ü: - Priwesti w real'nost' kriticheskoe znachenie mezhdunarodnogo marketinga w postroenii nacii i mezhdunarodnogo delowogo sowershenstwa. V knige takzhe obsuzhdaetsq nowaq i wse bolee wazhnaq tema nacional'nogo brendinga. Strany i TNK ponqli, chto bez nacional'nogo brändinga strany ne mogut realizowat' mezhdunarodnoe delowoe sowershenstwo. § Dajte mezhdunarodnym specialistam po marketingowym strategiqm i praktikam, issledowatelqm i studentam kolledzhej\/uniwersitetow nowye idei po strategicheskomu marketingu na mezhdunarodnom urowne. § Strategicheski wazhnye woprosy strategicheskogo planirowaniq, TQM, korrupciq, ätika, korporatiwnoe uprawlenie, äxportnye plany, social'naq otwetstwennost' i innowacii takzhe ohwatywaütsq komplexno, a takzhe wliqnie kowanyh i poddel'nyh obladatelej uchenyh stepenej na TQM.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786203626834\"\u003e\u003ch3\u003eNacional'nyj brending, pozicionirowanie, konkurentosposobnost'\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786203626834","offer_id":40149534277725,"sku":"9786203626834","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/d7a770ff-2d8a-4340-9cde-6df0f3aafc11.jpg?v=1757399330","url":"https:\/\/shop.autorenwelt.de\/products\/otsutstwuuschee-izmerenie-w-mezhdunarodnoj-marketingowoj-strategii-von-faustino-taderera","provider":"Autorenwelt Shop","version":"1.0","type":"link"}