{"product_id":"ot-tradicionnogo-marketinga-k-powestwowaniu-von-maxim-ru","title":"Ot tradicionnogo marketinga k powestwowaniü","description":"\u003cp\u003eNikogda esche lüdi ne podwergalis' takomu kolichestwu reklamy, kak segodnq. S poqwleniem social'nyh media (social'nye seti, blogi, wideo, izobrazheniq i infografika i t. d.) u lüdej poqwilas' wozmozhnost' reshat', kakoj informaciej oni hotqt podelit'sq i kak. Chtoby protiwostoqt' stremitel'nomu rostu informacionnyh tehnologij, marketologi dolzhny adaptirowat' swoi strategii k powedeniü potrebitelej. Cel' dannoj knigi - izuchit', kak lüdi, zanimaüschiesq kontent-marketingom, rabotaüt s 2007 goda. Izuchiw wsü literaturu, mozhno wydelit' chetyre osnownyh momenta: Tradicionnyj marketing perezhiwaet upadok; kontent-marketing otwechaet ozhidaniqm potrebitelej; powestwowanie - klüch k uspehu; disciplina stalkiwaetsq s rqdom prepqtstwij.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786208413743\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786208413743","offer_id":53852535685445,"sku":"9786208413743","price":54.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/74ae06b1-3712-4e39-8172-e069f7f40778.jpg?v=1736664450","url":"https:\/\/shop.autorenwelt.de\/products\/ot-tradicionnogo-marketinga-k-powestwowaniu-von-maxim-ru","provider":"Autorenwelt Shop","version":"1.0","type":"link"}