{"product_id":"osobennosti-redaktirowaniq-reklamnyh-textow-von-nataliq-inshakowa","title":"Osobennosti redaktirowaniq reklamnyh textow","description":"\u003cp\u003ePublikacij  o reklame za poslednie gody poqwilos' mnogo, no ni w odnoj iz nih reklamnye texty ne oceniwalis' s tochki zreniq sootwetstwiq zakonam formal'noj logiki i kompozicii, s uchetom kriteriew raboty s faktami,  soblüdeniq norm qzyka i stilq.   Awtor issleduet prichiny nesootwetstwiq reklamnyh textow trebowaniqm  kul'tury pis'mennoj rechi, poqsnqet, kak äto  wliqet na äffektiwnost' reklamnyh obraschenij.    Kniga prednaznachena dlq wseh, kto pishet, prawit, gotowit k pechati reklamnye texty, w perwuü ochered' dlq redaktorow, kotorye specializiruütsq w oblasti reklamnoj literatury. Kniga budet polezna rabotnikam reklamnyh agentstw i sotrudnikam reklamnyh podrazdelenij i piar-sluzhb bankow, kompanij, firm, a takzhe  ¿ izdatel'stw, redakcij gazet i zhurnalow.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783847314820\"\u003e\u003ch3\u003ePraktikum reklamista\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783847314820","offer_id":39493650120797,"sku":"9783847314820","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/18ae7e8e-ae2d-4b49-a53e-01125e9e31d4.jpg?v=1758346354","url":"https:\/\/shop.autorenwelt.de\/products\/osobennosti-redaktirowaniq-reklamnyh-textow-von-nataliq-inshakowa","provider":"Autorenwelt Shop","version":"1.0","type":"link"}