{"product_id":"osnowy-marketinga-wzaimootnoshenij-von-flawio-brambilla","title":"Osnowy marketinga wzaimootnoshenij","description":"\u003cp\u003eMarketing wzaimootnoshenij, realizuemyj s pomosch'ü prilozhenij uprawleniq wzaimootnosheniqmi s klientami (CRM), - äto praktika, osnowannaq na filosofii i strategii marketinga. On primenqetsq s pomosch'ü tehnologicheskoj podderzhki i nahoditsq na poroge oblastej administrirowaniq i informacionnyh tehnologij. Dlq togo chtoby luchshe ponqt' atributy, neobhodimye dlq äffektiwnosti ätoj praktiki, s bolee shirokim organizacionnym ohwatom i bol'shimi wozmozhnostqmi polucheniq informacii o powedenii klientow, neobhodimo ponqt', chto CRM ne ogranichiwaetsq tehnologicheskoj podderzhkoj, a predstawlqet soboj filosofiü biznesa i prochnye otnosheniq s klientami. V ätoj knige w uproschennom wide predstawleny osnowy, na kotoryh baziruetsq CRM.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786206298021\"\u003e\u003ch3\u003ePerspektiwa dwumernogo uprawleniq wzaimootnosheniqmi s klientami (CRM)\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786206298021","offer_id":46942017257797,"sku":"9786206298021","price":24.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/b5a50037-9e80-4e6f-97d5-31a2490ca2a3.jpg?v=1758605042","url":"https:\/\/shop.autorenwelt.de\/products\/osnowy-marketinga-wzaimootnoshenij-von-flawio-brambilla","provider":"Autorenwelt Shop","version":"1.0","type":"link"}