{"product_id":"osnowy-marketinga-von-mihail-grigorowich","title":"Osnowy marketinga","description":"\u003cp\u003eNa segodnqshnij den' marketing qwlqetsq wostrebowannym instrumentom biznesa, kotoryj pozwolqet realizowywat' celi kompanii s naimen'shimi zatratami i bol'shej rezul'tatiwnost'ü. Marketing sformirowalsq kak nauka s chetkim ponqtijno-kategorial'nym apparatom i metodami issledowaniq. Sowremennyj marketing predpolagaet ne tol'ko postanowku äkonomicheskih zadach s uchetom emkosti celewyh rynkow, no i aktiwnoe formirowanie i stimulirowanie sprosa s uchetom neäkonomicheskih faktorow motiwacii potrebitelq. V predlagaemom uchebnom posobii akcent stawitsq na formirowanii komplexa instrumentow issledowaniq ego komponentow, prognozirowaniq wliqniq rynochnyh indikatorow na zhiznennyj cikl towara i organizacii, obosnowanii nabora strategicheskih reshenij w oblasti uprawleniq proizwodstwom i raspredeleniem material'nyh i nematerial'nyh blag. Osoboe wnimanie udelqetsq marketingowym kommunikaciqm.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783845416908\"\u003e\u003ch3\u003ekratkoe izlozhenie\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783845416908","offer_id":39497194700893,"sku":"9783845416908","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/844c2a36-75b6-4948-9b19-149760b4fba6.jpg?v=1758346024","url":"https:\/\/shop.autorenwelt.de\/products\/osnowy-marketinga-von-mihail-grigorowich","provider":"Autorenwelt Shop","version":"1.0","type":"link"}