{"product_id":"organisations-as-messengers-of-sustainability-measurements-von-celia-bormuth","title":"Organisations as messengers of sustainability measurements","description":"\u003cp\u003eMaster's Thesis from the year 2022 in the subject Business economics - Miscellaneous, grade: 1,0, , course: Sustainability Mangement, language: English, abstract: Consumers increasingly integrate sustainability into their decision making. This is relevant for non-market players who aim to support sustainable consumer behaviours. This research explores how business, governmental and civil society players as a messenger influence the success of their communication initiatives to promote sustainable consumer behaviours. Therefore, the method of nudges will be taken as an example with a precommitment nudge.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783346746061\"\u003e\u003ch3\u003eThe influence of the organisation type on the acceptance of a sustainability measurement at the example of the precommitment nudge\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783346746061","offer_id":40779293392989,"sku":"9783346746061","price":52.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/080c7f24-8454-41f9-a0f6-81cd0ebc8572.jpg?v=1777091241","url":"https:\/\/shop.autorenwelt.de\/products\/organisations-as-messengers-of-sustainability-measurements-von-celia-bormuth","provider":"Autorenwelt Shop","version":"1.0","type":"link"}