{"product_id":"option-and-component-bundling-under-demand-risk-von-ralph-furderer","title":"Option and Component Bundling under Demand Risk","description":"\u003cp\u003eRalph Fürderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783824462797\"\u003e\u003ch3\u003eMass Customization Strategies in the Automobile Industry\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783824462797","offer_id":49593194512709,"sku":"9783824462797","price":39.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/840a2cd4-4913-4e39-b45a-d2206dbc9f0a.jpg?v=1758948352","url":"https:\/\/shop.autorenwelt.de\/products\/option-and-component-bundling-under-demand-risk-von-ralph-furderer","provider":"Autorenwelt Shop","version":"1.0","type":"link"}