{"product_id":"open-source-customer-relationship-management-solutions-potential-for-an-impact-of-open-source-crm-solutions-on-small-and-medium-sized-enterprises-von-henrik-vogt","title":"Open Source Customer Relationship Management Solutions","description":"\u003cp\u003eThe book reveals the overall importance of a customer relationship management system especially for small and medium-sized enterprises. In addition to the topic of CRM, the increasing importance and possibilities of open source software is revealed.\u003c\/p\u003e\u003cp\u003eThe main research question consists of the idea if open source customer relationship management systems are able to fulfill the requirements of a CRM software.\u003c\/p\u003e\u003cp\u003eIn order to be able to answer this question, the following analysis made use of the literature available on the topics CRM, special requirements of small and medium-sized enterprises, and the topic of open source software.\u003c\/p\u003e\u003cp\u003eBy revealing what a CRM have to fulfill in order to be classified as customer relationship management system according to the findings in the literature, various requirements are identified.\u003c\/p\u003e\u003cp\u003eIn the next step, the three most popular open source CRM software systems Sugar CRM, vTiger, and OpenCRX are scrutinized under the criteria if they are able to fulfill the requirements defined in the previous steps.\u003c\/p\u003e\u003cp\u003eThe conclusion discusses the previous findings and outlines the chances and limits of open source customer relationship management solutions for small and medium-sized enterprises.\u003c\/p\u003e\u003cp\u003eIn addition to this, the requirements of a successful implementation of a CRM system are revealed and the concept of seeing CRM as a corporate strategy is concretized.\u003c\/p\u003e\u003cp\u003eThe aim of this book is to outline the holistic approach of CRM and to examine the research question if open source CRM solutions are able to fulfill the requirements previously defined according to the underlying literature.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783836667593\"\u003e\u003ch3\u003ePotential for an Impact of Open Source CRM Solutions on Small- and Medium Sized Enterprises\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783836667593","offer_id":39459361488989,"sku":"9783836667593","price":38.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/9ab0219c-22ed-44d2-9391-b3d917331032.jpg?v=1746082238","url":"https:\/\/shop.autorenwelt.de\/products\/open-source-customer-relationship-management-solutions-potential-for-an-impact-of-open-source-crm-solutions-on-small-and-medium-sized-enterprises-von-henrik-vogt","provider":"Autorenwelt Shop","version":"1.0","type":"link"}