{"product_id":"ontologiq-potrebleniq-von-alexandr-owruckij","title":"Ontologiq potrebleniq","description":"\u003cp\u003ePotreblenie raskrywaetsq w ramkah paradigmal'nyh  nauchnyh predstawlenij (äkonomicheskih,  sociologicheskih, psihologicheskih,  kul'turologicheskih, filosofskih). Predstawlena  taxonomiq potrebleniq, wklüchaüschaq analiz äwolücii  potrebitel'skih form, sozdanie topologii potrebleniq  (topologicheskaq karta potrebleniq), a takzhe modelej  potrebleniq. Obschestwo potrebleniq raskrywaetsq kak  specificheskij simptomokomplex äkonomicheskih i  social'nyh faktorow, a takzhe formiruütsq idei o  harakteristikah buduschego postpotrebitel'skogo  obschestwa.  Razrabotany dwe ob#qsnitel'nye modeli  potrebleniq: 1). mikromodel' potrebleniq ¿ model'  dwuhstupenchatogo potrebleniq, raskrywaüschaq  potrebitel'skij process kak potreblenie na perwoj  stupeni reklamnogo obraza\/brenda, zapuskaüschego  motiwacionnyj mehanizm wtoroj stupeni, i 2).  makromodel' potrebleniq, predstaüschaq kak  institucionalizaciq potrebleniq, wozniknowenie  nowogo social'nogo instituta, opredelqüschego wse  interakcii sowremennogo obschestwa. Rassmotreny  specificheskie fenomeny obschestwa potrebleniq:  kommodifikaciq, kooptaciq, ideologiq konsümerizma,  brend, antikonsümeristskie dwizheniq, paradigmy  sowremennoj torgowli.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783843315791\"\u003e\u003ch3\u003eNauchnye predstawleniq, ideologiq, taxonomiq, obschestwo potrebleniq\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783843315791","offer_id":39497019621469,"sku":"9783843315791","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/9065fd9f-b452-4649-ade1-332e5dd44c9b.jpg?v=1758260481","url":"https:\/\/shop.autorenwelt.de\/products\/ontologiq-potrebleniq-von-alexandr-owruckij","provider":"Autorenwelt Shop","version":"1.0","type":"link"}