{"product_id":"omnichannel-retail-von-arto-lindblom-matti-kautto-und-lasse-mitronen","title":"Omnichannel Retail","description":"\n                                \n                \u003cp\u003eThe retail industry is currently undergoing the biggest transformation in its history. Driven by the digitalization of commerce, new technological innovations and tools, as well as ever-evolving consumer trends and emerging forms of consumption, retail business models are becoming fully omnichannel.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003eThis textbook provides a strategic approach to modern omnichannel retailing, its content, and its logic. It offers students the chance to create a strategic business plan that helps retailers make strategic choices and decisions that enable or facilitate the transition to omnichannel operations and the effective management of an omnichannel business.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003eIt addresses key topics, including:\u003c\/p\u003e\n                                \n                \n                \u003cul\u003e\n                                        \n                    \n                    \u003cli\u003eCustomer journey and customer experience\u003c\/li\u003e\n                                        \n                    \n                    \u003cli\u003eBusiness models and service concepts\u003c\/li\u003e\n                                        \n                    \n                    \u003cli\u003eRevenue streams\u003c\/li\u003e\n                                        \n                    \n                    \u003cli\u003eRetail mix decisions\u003c\/li\u003e\n                                        \n                    \n                    \u003cli\u003ePhysical and digital channels\u003c\/li\u003e\n                                        \n                    \n                    \u003cli\u003eChannel management and integration\u003c\/li\u003e\n                                        \n                    \n                    \u003cli\u003eMetrics \u003c\/li\u003e\n                                        \n                \n                \u003c\/ul\u003e\n                                \n                \n                \u003cp\u003eAlso offering a glossary-style overview of more than 200 key retail industry concepts, this book provides students with a comprehensive understanding of omnichannel retail, forming a solid foundation for managing and further developing retail business operations across physical and digital channels.\u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783032097446\"\u003e\u003ch3\u003eA Strategic Approach for Planning and Decision Making\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783032097446","offer_id":57112727945541,"sku":"9783032097446","price":80.24,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/212d557f-8105-4329-bcc3-0edcebe78a47.jpg?v=1773120190","url":"https:\/\/shop.autorenwelt.de\/products\/omnichannel-retail-von-arto-lindblom-matti-kautto-und-lasse-mitronen","provider":"Autorenwelt Shop","version":"1.0","type":"link"}