{"product_id":"omni-personal-luxury-von-rebecca-schmitt-arnaud-rossi-und-albert-bensoussan","title":"Omni-personal Luxury","description":"\n                                \n                \u003cp\u003eRapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003eTaking you beyond omni-channel marketing, this book takes a deep dive into the concept of omni-personal, which enables you to connect your brand to relevant and individual experiences. Highly practical in scope, it takes you on a journey to building individual and relevant experiences and relationships at scale. The authors answer the essential questions of who, why, how, what and when omni-personal matters most in luxury, offering best-practice examples, case studies and interviews with industry leaders. Ultimately, this book shows you how to embed the omni-personalstrategy into your business and offers a framework to help you assess your organization’s ability to deliver omni-personal marketing along the different channels and touchpoints within the customer journey.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003eThis book is for anyone who is interested in the future of luxury, including industry experts and brand managers who want a better understanding of the required steps towards an omni-personal customer relationship.\u003c\/p\u003e\n                                \n                \u003cbr\u003e\n                                \n                \u003cp\u003e\u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783030857684\"\u003e\u003ch3\u003eHow to Transform your Luxury Business for the Digital Age\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783030857714\"\u003e\u003ch3\u003eHow to Transform your Luxury Business for the Digital Age\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9783030857684","offer_id":39644876275805,"sku":"9783030857684","price":53.49,"currency_code":"EUR","in_stock":true},{"title":"Softcover - 9783030857714","offer_id":40765064675421,"sku":"9783030857714","price":53.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/1325ca05-ea2a-4e41-9a82-97ab0749df88.jpg?v=1775708487","url":"https:\/\/shop.autorenwelt.de\/products\/omni-personal-luxury-von-rebecca-schmitt-arnaud-rossi-und-albert-bensoussan","provider":"Autorenwelt Shop","version":"1.0","type":"link"}