{"product_id":"ocherki-po-uprawleniu-biznesom-von-irobiko-chimezie-kingsley","title":"Ocherki po uprawleniü biznesom","description":"\u003cp\u003eV ätoj knige predstawlen innowacionnyj i sistematicheskij podhod k napisaniü otkrytyh issledowatel'skih woprosow tipa ässe po otdel'nym brendam (naprimer, Samsung, Tesla, Tesco, InBev i t.d.), wklüchaq takih liderow biznesa, kak Jelon Mask iSundar Pichai. On sostoit iz pqti razdelow.V perwoj chasti, poswqschennoj strategii Samsung w oblasti klientskogo opyta (CX), rassmatriwaetsq koncepciq\/wazhnost' CX, sozdanie persony potrebitelq, sostawlenie karty puteshestwiq klienta, mnogokanal'nyj marketing, metriki äffektiwnosti CX i mnogoe drugoe. Drugie razdely knigi soderzhat ässe na temy \"Global'naq strategiq i ustojchiwoe razwitie\", \"Liderstwo w uslowiqh cifrowyh potrqsenij\", \"3 stolpa ustojchiwogo razwitiq\" i \"Lichnaq äffektiwnost'\" general'nogo direktora Google Sundara Pichai. Teorii, primenqemye w issledowatel'skih ässe, wklüchaüt 7 priwychek wysokoäffektiwnyh lüdej\" Stiwena Kowi, piramida KSO Archi Kärrolla, delowaq ätika, woronka prodazh. i t.d. Jeta kniga qwlqetsq cennym sprawochnym posobiem dlq praktikow i studentow, izuchaüschih uprawlenie biznesom.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786204498805\"\u003e\u003ch3\u003eRukowodstwo dlq studentow magistratury\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786204498805","offer_id":39951027175517,"sku":"9786204498805","price":19.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/4ec3d9b3-46c6-442c-aa14-997823adc462.png?v=1757225995","url":"https:\/\/shop.autorenwelt.de\/products\/ocherki-po-uprawleniu-biznesom-von-irobiko-chimezie-kingsley","provider":"Autorenwelt Shop","version":"1.0","type":"link"}