{"product_id":"ocenka-intellektualnogo-kapitala-kompanij-seti-internet-von-anton-pawlow","title":"Ocenka intellektual'nogo kapitala kompanij seti internet","description":"\u003cp\u003eKniga rasschitana na specialistow, zanimaüschihsq izucheniem internet-rynkow, intellektual'nogo kapitala w seti internet, podhodow k ocenke stoimosti sajtow. Awtorom predlozhena tipologiq internet-predpriqtij, rassmotreny specificheskie osobennosti internet-otrasli i intellektual'nogo kapitala w seti internet. Perechisleny metodicheskie podhody k ocenke intellektual'nogo kapitala kommercheskih internet-kompanij, a takzhe proektow, ne prinosqschih dohoda, no imeüschih nematerial'nye aktiwy, predstawlqüschie cennost' dlq inwestorow ¿ social'nyh sajtow, informacionnyh sajtow, social'nyh setej, domennyh imön. Opisan podhod k primeneniü sbalansirowannoj sistemy pokazatelej dlq uprawleniq intellektual'nym kapitalom.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783843313452\"\u003e\u003ch3\u003eKak uznat' stoimost' kommercheskih sajtow i social'nyh setej? Kak uprawlqt' intellektual'nym kapitalom internet-kompanij?\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783843313452","offer_id":39469179994205,"sku":"9783843313452","price":68.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/3c0f28de-36a7-49f7-b5d0-72fbaece620f.jpg?v=1759036818","url":"https:\/\/shop.autorenwelt.de\/products\/ocenka-intellektualnogo-kapitala-kompanij-seti-internet-von-anton-pawlow","provider":"Autorenwelt Shop","version":"1.0","type":"link"}