{"product_id":"obrazy-kitaq-i-rossii-w-mezhkulturnoj-kommunikacii-von-jun-cuj","title":"Obrazy Kitaq i Rossii    w mezhkul'turnoj kommunikacii","description":"\u003cp\u003eMezhkul'turnaq kommunikaciq sluzhit osnowoj wospriqtiq i poznaniq  nacional'nyh kul'tur dwuh stran. Nacional'naq duhownaq kul'tura, wklüchaüschaq w sebq cennosti i obrazy myshleniq (mental'nost'), normy powedeniq, tradicii, predstawlqet ogromnuü trudnost' dlq ponimaniq. Mezhkul'turnaq kommunikaciq osuschestwlqetsq w raznyh formah, dominiruüschej formoj qwlqetsq kul'turnyj dialog, kotoryj sposobstwuet ponimaniü predstawitelqmi odnoj strany predstawitelej drugoj, sotrudnichestwu na raznyh urownqh äkonomicheskoj i sociokul'turnoj sfer zhizni. V dialoge kul'tur znachimuü rol' igraet obraz strany. Kitaj i Rossiq nuzhdaütsq w razwitii otnoshenij w sfere kul'tury, kotorye newozmozhny wne processa formirowaniq ih polozhitel'nyh obrazow. V processe formirowaniq obrazow dwuh sosednih stran opredelennuü rol' igraüt slozhiwshiesq stereotipnye predstawleniq. Istoricheski sformirowannye obrazy stran podwergaütsq pereosmysleniü pod dejstwiem izmenqüschihsq torgowo-äkonomicheskih, sociokul'turnyh, mezhregional'nyh otnoshenij.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783847302520\"\u003e\u003ch3\u003eAnaliz suschestwuüschej situacii\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783847302520","offer_id":39472631644253,"sku":"9783847302520","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/33192fd5-b3d9-48e9-8ee4-f7decd8c9f91.jpg?v=1757657861","url":"https:\/\/shop.autorenwelt.de\/products\/obrazy-kitaq-i-rossii-w-mezhkulturnoj-kommunikacii-von-jun-cuj","provider":"Autorenwelt Shop","version":"1.0","type":"link"}