{"product_id":"nestle-strategic-marketing-management-von-kelvin-cherry","title":"Nestlé. Strategic marketing management","description":"\u003cp\u003eSeminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, The University of Liverpool, language: English, abstract: In this assignment there is a discussion of strategic marketing management that how it plays an important role. Strategic marketing tools are essential to play game; there are different strategies and techniques of marketing. There is a best fit relation between corporate strategy and marketing strategy. There is a discussion of different analysis model for the positioning and growth. Nestle has been used an example of strategic marketing management because of its standard and leadership in food industry (...)\u003c\/p\u003e\u003cp\u003eMarketing is a game and there are strategic tools which are needed for playing the game between buyers and sellers where they exchange values for the satisfaction which results in profitability.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783656634768\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783656634768","offer_id":39433373515869,"sku":"9783656634768","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/b846081e-fa25-44c0-a111-7e7becb3655a.jpg?v=1778130419","url":"https:\/\/shop.autorenwelt.de\/products\/nestle-strategic-marketing-management-von-kelvin-cherry","provider":"Autorenwelt Shop","version":"1.0","type":"link"}