{"product_id":"mythologization-of-the-urban-environment-von-ganna-arzili","title":"Mythologization of the Urban Environment","description":"\u003cp\u003eThe uniqueness of the image of the urban environment is one of the criteria for the success of a territory in world political processes. The environment, which has nique advantages and causes special impressions, becomes a value for residents, a brand. At the same time, the mythologization of the urban environment is presented as an effective tool for shaping the image of the region, which plays a decisive role in the development of the tourist potential of any region of the country. At the same time, the myth is considered as a managed and dynamic complex of marketing information, generated on the basis of the existing narrative potential of the urban environment, with the aim of achieving a competitive advantage.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786139457465\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9786139457465","offer_id":39459537616989,"sku":"9786139457465","price":32.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/207ff690-5658-4627-8718-96d8b8395908.jpg?v=1776499117","url":"https:\/\/shop.autorenwelt.de\/products\/mythologization-of-the-urban-environment-von-ganna-arzili","provider":"Autorenwelt Shop","version":"1.0","type":"link"}