{"product_id":"muzejnyj-marketing-zapadnoj-sibiri-von-jurij-kluew","title":"Muzejnyj marketing Zapadnoj Sibiri","description":"\u003cp\u003eV knige issleduütsq problemy funkcionirowaniq muzejnogo uchrezhdeniq kak sociokul'turnogo instituta; daetsq ämpiricheskoe opisanie i teoreticheskoe ob#qsnenie sistemnyh processow, proishodiwshih w konce XX - nachale XXI weka kak za rubezhom, tak i w Rossii wsledstwie primeneniq muzejnogo marketinga; predlagaütsq na osnowe zarubezhnogo opyta i sowremennyh realij muzeew Zapadnoj Sibiri organizacionnye modeli postroeniq sluzhby marketinga.Kniga napisana na osnowe mnogochislennyh i raznoobraznyh istochnikow, rezul'tatow sociologicheskih issledowanij, prowedennyh awtorom.Dannaq rabota qwlqetsq itogom mnogoletnego issledowaniq problemy funkcionirowaniq marketinga w muzee.Rasschitana na muzeewedow, sotrudnikow muzeew, specialistow, zanimaüschihsq muzejnym marketingom, prepodawatelej, aspirantow, studentow i wseh, kto interesuetsq dannoj problematikoj.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844353976\"\u003e\u003ch3\u003eRegional'nye osobennosti muzeew Kemerowskoj oblasti, Omskoj oblasti i Altajskogo kraq w sowremennyh uslowiqh\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844353976","offer_id":39495926874205,"sku":"9783844353976","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/e693d351-13d8-4ace-90d8-8b51f6f3c0d2.jpg?v=1759212991","url":"https:\/\/shop.autorenwelt.de\/products\/muzejnyj-marketing-zapadnoj-sibiri-von-jurij-kluew","provider":"Autorenwelt Shop","version":"1.0","type":"link"}