{"product_id":"multimodalnost-w-profilakticheskom-diskurse-plakatow-sus-von-klawdeniq-de-paula-lemos","title":"Mul'timodal'nost' w profilakticheskom diskurse plakatow SUS","description":"\u003cp\u003eTema dannogo issledowaniq - diskursiwnaq mul'timodal'nost', osnowannaq na rasshirennom ponqtii texta (FAIRCLOUGH, 2001), soglasno kotoromu text opredelqetsq kak edinica smysla i, sledowatel'no, wklüchaet w sebq werbal'nye kompozicii, newerbal'nye kompozicii, a takzhe kompozicii, sostoqschie kak iz werbal'nogo, tak i newerbal'nogo materiala. Nasha cel' - izuchit', kak mul'timodal'nost' sposobstwuet materializacii prewentiwnogo diskursa w plakatah, reklamiruüschih programmu \"Zdorow'e sem'i\" (PSF), wyqwit' i oharakterizowat' mul'timodal'nye älementy, strukturiruüschie rassmatriwaemyj zhanr, i prowerit', kak äti älementy artikuliruütsq dlq postroeniq i naturalizacii potencial'no ideologicheskih smyslow. Pod prizmoj kachestwennogo issledowaniq my proweli issledowanie, osnowannoe na fotograficheskih zapisqh plakatow, cirkuliruüschih w centrah obsluzhiwaniq PSF. Otchety i polewye zametki sposobstwowali kontextualizacii i analizu dannyh, osnowannomu na teoretiko-metodologicheskih predposylkah Grammatiki wizual'nogo dizajna (KRESS; van LEEUWEN, 2006) i Kriticheskogo diskurs-analiza (ADC) (FAIRCLOUGH; 2001, 2003).\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786207179183\"\u003e\u003ch3\u003eInterpretaciq konstruirowaniq smyslow s pomosch'ü grammatiki wizual'nogo dizajna i kriticheskogo diskurs analiza\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786207179183","offer_id":47675338588485,"sku":"9786207179183","price":39.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/7f40aa59-bac4-4a6a-be8b-98954294deb9.jpg?v=1749445990","url":"https:\/\/shop.autorenwelt.de\/products\/multimodalnost-w-profilakticheskom-diskurse-plakatow-sus-von-klawdeniq-de-paula-lemos","provider":"Autorenwelt Shop","version":"1.0","type":"link"}