{"product_id":"moving-from-practice-towards-science-von-mauritz-borjeson-und-andreas-pettersson","title":"Moving from Practice towards Science","description":"\u003cp\u003eMoving from Practice towards Science - Defining Go- To- Market model and setting it up to turn potential  into  profit was written in 2009 as a response to the  challange within high tech IT firms to organize  their  sales and marketing resources to achieve maximum  market  leverage. Managers across industries and across  borders  are struggling with expensive yet  growth-limiting sales channels. The authors have  come  up  with  a set of solutions to Go-To-Market challenges  managers  are wrestling with; solutions grounded and explained  in  a way compelling to most executive managers.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838384467\"\u003e\u003ch3\u003eDefining Go-To-Market model and setting it up to turn potential into profit\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838384467","offer_id":39469287538781,"sku":"9783838384467","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/dd88f876-19d3-47fd-8e6b-44d0afcd65b1.jpg?v=1757655410","url":"https:\/\/shop.autorenwelt.de\/products\/moving-from-practice-towards-science-von-mauritz-borjeson-und-andreas-pettersson","provider":"Autorenwelt Shop","version":"1.0","type":"link"}