{"product_id":"mobile-phone-adoption-a-habit-or-necessity-von-ishfaq-ahmed-und-tehmina-fiaz-qazi","title":"Mobile Phone adoption a habit or necessity","description":"\u003cp\u003eWith rapid changes in technology life has  drastically changed. Now the standards for necessity  and luxury have changed. Many luxuries are now  pointed to be a necessity. Mobile phone once would  have been a luxury but is now a need of the time. It  has been in use by every age group, whether old or  young, man or women.  Its consumption patterns are questioned by all. Young generation has been witnessed using it every  where and every time. Though it has created ease in  life yet it has left some negative impacts on its  users.  This study also aims to unveil the hidden costs of  mobile phone usage. The target segment for the study  is university students. This segment is most prone  to mobile usage and is the target audience for all  marketing efforts by telecom companies. So studying  youngsters would cover the main chunk of market.  Results are interesting.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844381757\"\u003e\u003ch3\u003eA study from student's perspective\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844381757","offer_id":39470016004189,"sku":"9783844381757","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/c25a5def-8711-41c9-9121-53874dd38340.jpg?v=1758086717","url":"https:\/\/shop.autorenwelt.de\/products\/mobile-phone-adoption-a-habit-or-necessity-von-ishfaq-ahmed-und-tehmina-fiaz-qazi","provider":"Autorenwelt Shop","version":"1.0","type":"link"}