{"product_id":"mobile-banking-adoption-in-the-western-europe-von-wilfred-odoke","title":"MOBILE BANKING ADOPTION IN THE WESTERN EUROPE","description":"\u003cp\u003eThe recent explosion in mobile phone growth and use,  resulting from consumers'' ¿love affair¿ with their  mobile phones and tremendous advances in data  connection speeds and other mobile technologies,  offers unprecedented opportunities for banks and  other financial institutions to provide their  customers with a convenient anytime and anywhere  access to mobile banking and payment. Mobile  financial stakeholders have experimented with mobile  banking and mobile payments for years but have failed  to offer the consumer a better alternative than the  payment instruments already available, such as cash,  checks and cards. In Europe, these mobile financial  services projects failed, one of the reasons is,  because consumer attitudes are notoriously hard to  change. A new mobile financial offering must clearly  convince the consumer that it delivers great value ¿  significant enough for the consumer to change their  behaviour. There have been successful products and  services which were created based on consumer  perceptions and not because of the advanced nature of  the technology they use.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783843390910\"\u003e\u003ch3\u003eA Case of the Netherlands\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783843390910","offer_id":39497179267165,"sku":"9783843390910","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/34033d4c-a65a-4e85-b97f-9b68495a839c.jpg?v=1773383642","url":"https:\/\/shop.autorenwelt.de\/products\/mobile-banking-adoption-in-the-western-europe-von-wilfred-odoke","provider":"Autorenwelt Shop","version":"1.0","type":"link"}