{"product_id":"mixed-race-politics-and-neoliberal-multiculturalism-in-south-korean-media-von-ji-hyun-ahn","title":"Mixed-Race Politics and Neoliberal Multiculturalism in South Korean Media","description":"\n                                \n                \u003cp\u003eThis book studies how the increase of visual representation of mixed-race Koreans formulates a particular racial project in contemporary South Korean media. It explores the moments of ruptures and disjuncture that biracial bodies bring to the formation of neoliberal multiculturalism, a South Korean national racial project that re-aligns racial lines under the nation’s neoliberal transformation. Specifically, Ji-Hyun Ahn examines four televised racial moments that demonstrate particular aspects of neoliberal multiculturalism by demanding distinct ways of re-imagining what it means to be Korean in the contemporary era of globalization. Taking a critical media\/cultural studies approach, Ahn engages with materials from archives, the popular press, policy documents, television commercials, and television programs as an inter-textual network that actively negotiates and formulates a new racialized national identity. In doing so, the book provides a rich analysis of the ongoing struggle over racial reconfiguration in South Korean popular media, advancing an emerging scholarly discussion on race as a leading factor of social change in South Korea.\u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783319881027\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783319657738\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783319881027","offer_id":39420764717149,"sku":"9783319881027","price":106.99,"currency_code":"EUR","in_stock":true},{"title":"Hardcover - 9783319657738","offer_id":27710872813661,"sku":"9783319657738","price":106.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/0a63d113-5195-45ec-b8e8-81fbbb5c7bc0.jpg?v=1775623959","url":"https:\/\/shop.autorenwelt.de\/products\/mixed-race-politics-and-neoliberal-multiculturalism-in-south-korean-media-von-ji-hyun-ahn","provider":"Autorenwelt Shop","version":"1.0","type":"link"}