{"product_id":"metody-prodwizheniq-i-powedenie-potrebitelej-von-pius-mishel-mindzha","title":"Metody prodwizheniq i powedenie potrebitelej","description":"\u003cp\u003eDannoe issledowanie pomogaet ponqt', kak potrebiteli reagiruüt na reklamnye predlozheniq otreklamnye predlozheniq ot kompanij mobil'noj swqzi. Chtoby luchshe ponqt', kak nashi koncepcii wosprinimaütsq w real'nosti, bylo prowedeno äxploratornoe issledowanie. Interw'ü, s odnoj storony, i literatura, s drugoj, pozwolili nam sostawit' anketu, kotoruü my razoslali 369 abonentam mobil'noj telefonii w gorode Yaunde. Na osnowe ätih dannyh byl proweden faktornyj analiz, kotoryj pozwolil wyqwit' wzaimoswqz' mezhdu harakteristikami i predlozhit' strukturu naseleniq. Prichinno-sledstwennaq swqz' mezhdu peremennymi byla prowerena s pomosch'ü modeli mnozhestwennoj linejnoj regressii.Jetot analiz pokazal, chto sbor i prqmye premii okazywaüt polozhitel'noe i znachitel'noe wliqnie na wospriimchiwost' i loql'nost' potrebitelej. Krome togo, igry\/konkursy okazywaüt polozhitel'noe i znachitel'noe wliqnie na wospriimchiwost' i loql'nost' potrebitelej. S drugoj storony, wosprinimaemaq slozhnost' reklamnyh predlozhenij okazywaet neblagopriqtnoe wliqnie na wospriimchiwost' i loql'nost' potrebitelej.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786207031733\"\u003e\u003ch3\u003eAnaliz sektora mobil'noj telefonii w Kamerune\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786207031733","offer_id":47505173938501,"sku":"9786207031733","price":79.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/f42b625c-511d-4541-93b1-cc37f00422e7.jpg?v=1749445139","url":"https:\/\/shop.autorenwelt.de\/products\/metody-prodwizheniq-i-powedenie-potrebitelej-von-pius-mishel-mindzha","provider":"Autorenwelt Shop","version":"1.0","type":"link"}