{"product_id":"metaphors-of-the-web-2-0-with-special-emphasis-on-social-networks-and-folksonomies-von-alexander-tokar","title":"Metaphors of the Web 2.0","description":"\n                                This study is an attempt to semantically decompose the most popular metaphorical expressions associated with two particular Web 2.0 practices: social networks and folksonomies. What is a \n                \n                \u003ci\u003efriend\u003c\/i\u003e\n                                 on a social networking Web site like MySpace and StudiVZ? Is it polite to \n                \n                \u003ci\u003epoke \u003c\/i\u003e\n                                strangers on Facebook and \n                \n                \u003ci\u003egive \u003c\/i\u003e\n                                them\n                \n                \u003ci\u003e fives\u003c\/i\u003e\n                                 on hi5? How can we \n                \n                \u003ci\u003esubscribe\u003c\/i\u003e\n                                 to RSS feeds, if we don’t pay subscription fees? Do we really \n                \n                \u003ci\u003ebroadcast\u003c\/i\u003e\n                                 ourselves on our YouTube \n                \n                \u003ci\u003echannels\u003c\/i\u003e\n                                ? These and other similar questions are dealt with from the perspective of the referential and the conceptual approaches to meaning, i.e., what these words stand for (referential\/extensional approach) and which concepts they signify (conceptual\/intensional approach). Thus, from the referential point of view, a \n                \n                \u003ci\u003efriend\u003c\/i\u003e\n                                 on MySpace is only a hyperlink directing to a profile page of another MySpace user. But from the intensional point of view, a \n                \n                \u003ci\u003efriend\u003c\/i\u003e\n                                 is a subscriber to the content generated by the profile owner.\n            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783631586648\"\u003e\u003ch3\u003eWith Special Emphasis on Social Networks and Folksonomies\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783631586648","offer_id":39426815721565,"sku":"9783631586648","price":52.05,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/73461_d252fe69-3ed2-4e2c-a030-5e4693e055cb.jpg?v=1783138332","url":"https:\/\/shop.autorenwelt.de\/products\/metaphors-of-the-web-2-0-with-special-emphasis-on-social-networks-and-folksonomies-von-alexander-tokar","provider":"Autorenwelt Shop","version":"1.0","type":"link"}