{"product_id":"metaphor-in-languages-for-special-purposes-von-susanne-richardt","title":"Metaphor in Languages for Special Purposes","description":"This work is a cognitive-linguistic investigation of metaphor in languages for special purposes (LSP). Metaphorization is (re-)defined as a transfer of mental schemata which are mapped from a familiar source domain to analogically structure a hard-to-grasp target domain. Metaphors are empirically evaluated in an investigation of academic writing as well as of popular-scientific texts in the domains of economics, medicine and computing. The empirical analysis provides evidence that even scientific reasoning recurs to metaphorical thinking as an information-processing strategy. Since metaphors appear to define the scientific paradigms which determine (but also constrain) the scope of scientific reasoning, the findings give rise to a discussion about the objectivity of science.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783631531594\"\u003e\u003ch3\u003eThe Function of Conceptual Metaphor in Written Expert Language and Expert-Lay Communication in the Domains of Economics, Medicine and Computing\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783631531594","offer_id":55033463243077,"sku":"9783631531594","price":94.35,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/0213853c-5003-4ca1-bfb3-feecbffea522.jpg?v=1780806067","url":"https:\/\/shop.autorenwelt.de\/products\/metaphor-in-languages-for-special-purposes-von-susanne-richardt","provider":"Autorenwelt Shop","version":"1.0","type":"link"}