{"product_id":"memes-and-politics-in-the-uk-von-rosalynd-southern","title":"Memes and Politics in the UK","description":"\n                                \n                \u003cp\u003e“This landmark book is the first to fully explain how memes have become a critical part of UK politics. Through rich and convincing empirical analysis, Southern reveals how digital humour is transforming citizen participation, elite communication, and the very nature of political discourse. A must-read for anyone seeking to understand the evolution of digital political culture and its profound impact on democracy.”\u003c\/p\u003e\n                                \n                \n                \u003cp\u003e \u003c\/p\u003e\n                                \n                \n                \u003cp\u003e\n                                        –     \n                    \n                    \u003cstrong\u003eJames Dennis\u003c\/strong\u003e\n                                        , Researcher at Lusófona University, Portugal\n                \n                \u003c\/p\u003e\n                                \n                \n                \u003cp\u003e \u003c\/p\u003e\n                                \n                \n                \u003cp\u003e \u003c\/p\u003e\n                                \n                \n                \u003cp\u003e“From ‘shitposts’ to ‘Karen memes’, political communication is changing and Rosalynd Southern is a lively guide to the pithy world of memes.  A cutting-edge study that deserves to be read.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003e \u003c\/p\u003e\n                                \n                \n                \u003cp\u003e\n                                        — \n                    \n                    \u003cstrong\u003eStephen Coleman\u003c\/strong\u003e\n                                        , Emeritus Professor of Political Communication, University of Leeds, UK\n                \n                \u003c\/p\u003e\n                                \n                \n                \u003cp\u003e\n                                        \n                    \u003cstrong\u003e \u003c\/strong\u003e\n                                    \n                \u003c\/p\u003e\n                                In 2015, a story emerged alleging that then-Prime Minister David Cameron had placed ‘a private part of his anatomy’ into the mouth of a dead pig’s head during an initiation ceremony at the University of Oxford. Upon this allegation breaking, social media erupted with a plethora of memes and jokes about the incident, which became known as ‘Piggate’. Although there had been a move towards jovial talk of politics on social media prior to this, the episode seemed to distil the practice and precipitate a new era of near-constant humorous online reaction to political events. Considering this context, this book assesses how memetic practices have shaped political communication and culture in the past decade-plus, and the consequences thereof. It does so from four perspectives, encompassing a focus on ordinary citizens, a group of online activists, a key social media satirist and, finally, focusing on how elites have deployed these practices.\n \n\n            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783032120946\"\u003e\u003ch3\u003eFrom Piggate to Partygate and Beyond\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9783032120946","offer_id":57425069441349,"sku":"9783032120946","price":149.79,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/e23c1a53-ceb1-438f-85b2-230ea8bfaa81.jpg?v=1777610330","url":"https:\/\/shop.autorenwelt.de\/products\/memes-and-politics-in-the-uk-von-rosalynd-southern","provider":"Autorenwelt Shop","version":"1.0","type":"link"}