{"product_id":"medialingwistika-vwedenie-von-boguslaw-skowronek","title":"Medialingwistika. Vwedenie","description":"\u003cp\u003eYa wizhu medialingwistiku kak subdisciplinu qzykoznaniq, no immanentno swqzannuü s mediawedeniem i kul'turologiej. Takim obrazom, äto proekt mezhdisciplinarnyj, polimetodologicheskij, otchetliwo otkrytyj na mnozhestwennost' issledowatel'skih putej. Takoe otnoshenie sleduet iz polisemichnosti, mnogomernosti, dazhe gibridnosti sowremennogo kul'turno-kommunikacionnogo pejzazha. Polifonichnost' medijnoj kommunikacii estestwennym obrazom trebuet polifonichnosti issledowatel'skih procedur. Ya rassmatriwaü qzyk ne tol'ko kak znakowuü sistemu (lexikon wmeste s grammatikoj), no prezhde wsego kak älement kognitiwnyh struktur, funkcionirowanie kotoryh zawisit ot wneshnih kontextow, w osobennosti kul'tury, a segodnq ¿ prezhde wsego kul'tury medijnoj. Issleduq qzykowoj sloj medijnogo soobscheniq, nuzhno wsegda rassmatriwat' ego w kontexte priznakow, harakternyh dlq dannogo SMI, a takzhe w otnoshenii s drugimi semioticheskimi sistemami, sostawlqüschimi znacheniq konkretnogo texta. Poskol'ku kazhdoe SMI predstawlqet qzykowoe soderzhanie harakternym dlq sebq, a tochnee dlq predstawlqemoj ideologii, sposobom.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659705229\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783659705229","offer_id":39449274744925,"sku":"9783659705229","price":48.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/42c189f8-e165-47c3-8b91-736d9d189f50.jpg?v=1759035396","url":"https:\/\/shop.autorenwelt.de\/products\/medialingwistika-vwedenie-von-boguslaw-skowronek","provider":"Autorenwelt Shop","version":"1.0","type":"link"}