{"product_id":"media-convergence-effects-on-the-egyptian-mobile-phone-users-von-eiman-eissa-und-hussein-amin","title":"Media Convergence: Effects on the Egyptian Mobile Phone Users","description":"\u003cp\u003eThis book evaluates the success of mobile phone  convergence with traditional media forms in the  Egyptian society. The research was conducted as  follows:  - A survey passed out to the Egyptian mobile phone  users in order to examine which of the services  available for the mobile phone users in Egypt are  actually being used, whether these services are used  to satisfy individual needs and the effect mobile  phones have on the other media forms. - A content analysis of advertisements in Al Waseet  advertising tabloid in order to determine the  importance of mobile phones in the daily Egyptian  life. - In-depth interviews with mobile phone-line  customer care experts in order to gather details  about the mobile phone market in Egypt, determining  which of the media convergence services offered by  the companies are of interest to the Egyptian  society determining how successful\/ unsuccessful  media convergence in mobile phones is.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838334684\"\u003e\u003ch3\u003eSurvey for Users, Content Analysis on AlWaseet advertisements and In-depth Interviews with Customer  Care Experts\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838334684","offer_id":39499060052061,"sku":"9783838334684","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/a7cae6f4-b768-472d-85d3-744760e9e7ef.jpg?v=1776054149","url":"https:\/\/shop.autorenwelt.de\/products\/media-convergence-effects-on-the-egyptian-mobile-phone-users-von-eiman-eissa-und-hussein-amin","provider":"Autorenwelt Shop","version":"1.0","type":"link"}